The New Market Leaders: Who's Winning and How in the Battle for Customers in Paperback format by Wiersema, Fred. Published by Free Press in 2002. Available in New condition.
Book Details
Format
Paperback
ISBN-10
0743204662
ISBN-13
9780743204668
Publication Date
Sep 2002
Item Weight
0.55 pounds
Length
8.43 inch
Width
5.51 inch
Height
0.71 inch
First Sentence
The idea for this book originated during a World Economic Forum summit meeting in 1996.
